A CRM solution allows enterprises to communicate in a better way with their customers and apprehend their predilection to serve more systematically and efficiently. Choosing the right CRM is unarguably a herculean task, with numerous companies entering the CRM software market at various price points.
Not all systems are the same, neither are they created equal. Today’s marketplace is filled with CRM system that allows enterprises to connect with their employees and customers in a more dynamic way. Among many mega-vendors that account for a large market-share, this article compares two of the major players in the CRM market: Microsoft Dynamics 365 vs Salesforce.
Microsoft Dynamics 365 Vs. Salesforce
While both the platforms have a significant user base and with each new update, they try to differentiate themselves in the CRM market, in this article, we list five well-defined differences that showcase how Microsoft Dynamics CRM and Salesforce measure up against each other:
The perfect combination of simple user interface and application utility is what Salesforce is famous for. A very well designed UI that is intuitive and customizable. Whereas Dynamics 365 UI delivers a modern user experience. It is quite adaptive to user preferences and expectations when it comes to modifying the stylesheets, tabs, themes, and typography.
Dynamics CRM over a period of time has acquired Parature, Adxstudio, and FieldOne, combining them into a single solution to offer assisted service, field service, self-service, and support for professional Dynamics CRM services. While Microsoft Dynamics has made customer service a point of differentiation, Salesforce offers excellent case management, knowledge management, and social service capabilities.
Salesforce allows the users to create and manage marketing campaigns and relationships with customers anytime, anywhere. It also delivers customer-specific services for email marketing and marketing automation. Microsoft Dynamics Marketing (MDM) on the other hand, gives users exceptional insights into customer data, enables automated multi-channel campaigns to drive tangible results, delivers more comprehensive customer engagement processes and offers unique value through Marketing Resource Management (MRM).
Customer support is a little restricted on Salesforce, neither do they have a lot of options to choose from. They offer reasonable phone support based on different plans. Also, the number of Salesforce partners catering to small and mid-sized business is low. But Microsoft Dynamics is a larger and more mature consultant network with several certified partners across the globe providing comprehensive solutions at competitive rates.
Salesforce Analytics Cloud leverages cloud and mobile technology to deliver more powerful and secure data, faster. Salesforce lacks data integration tools, though there are various 3rd party tools available. It further lacks extensibility and requires you to learn a proprietary language that can incur additional costs to rack up the monthly subscription.
However, Dynamics 365 integrates with Microsoft Power BI that facilitates agile data analysis through self-service business intelligence analytics managed in the cloud for collaboration and sharing.
Salesforce can be considered by enterprises who just want to keep their customer data in the cloud and allow the IT staff to focus on other projects. Whereas if you want to work with a familiar coding language and deploy the system on-premise, Dynamics 365 is the ideal choice. Over that Dynamics 365 offers better pricing and is widely used by innovative enterprises.
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