Enhancing Customer Engagement with Digital Transformation in Sales

Customer engagement for a sales organization is more than an influential action initiated by communication – it’s the cycle of everything that happens between personal and digital encounters. Customer engagement demands an organization-wide allegiance to building meaningful connections, establishing relationships, and nurturing those relationships to institute trust. Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales.

 

Leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity

 

The top-performing sales organizations are leveraging digital transformation to unlatch greater revenue growth. They understand the need for technology to fully apprehend customer engagement, and they seek technologies that continually help them evolve their customer engagement capabilities.

 

Digital Transformation and Revenue Growth

To drive customer engagement, many sales organizations are embracing technology to some extent. Where they are in their digital transformation journey varies, depending on their views and behaviors regarding technology adoption.

Digital transformation in Sales

  • Skeptics: Organizations that have yet to begin a digital transformation journey are embracing technological tools that — while may seem rudimentary — are invaluable to their sales teams.

 

  • Followers: As organizations begin to evolve on their digital transformation journey, they look for technologies that will allow for deeper engagements. They start to see the benefits of moving beyond introductory tools and adopting technologies like customer relationship management (CRM) tools to increase productivity, reimagining the capabilities of their sales teams

 

  • Strivers: Organizations who reach this point in their digital transformation journey are committed to evolving their customer engagement capabilities. This is where organizations start to see a cultural shift in the way they view and approach technology, with sales leaders prioritizing digital transformation as an organization-wide initiative—garnering support from the top-down.

 

  • Drivers: Sales organizations in this stage know there is no definitive end to the digital transformation journey. Drivers constantly experiment with advanced technologies and seek every opportunity to engage customers and gain a competitive advantage. Even when technology fails them, they continue to invest and experiment.

 

Turns out that there may be a direct correlation between digital transformation and revenue growth.  You’ll see in the following graph that organizations from the May 2016 Microsoft survey identifying as technology Drivers enjoyed a 50% increase in revenue growth:

Digital transformation in sales_2

Digitally transforming your sales organization is an evergreen journey. It’s an ongoing process that needs to become part of your organization’s culture, and it requires commitment and initiation from sales leaders.

 

To see how Microsoft Dynamics 365 for Sales, part of the next generation of business applications from Microsoft, can help your organization successfully navigate transformation, take this free readiness assessment: http://www.sysfore.com/sysfore-D365-offerings.aspx

 

Learn more about how your organization can pursue service innovation with Dynamics 365. Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

4 Reasons Why Disaster Recovery Plan Should Be a Priority

Quick question? – How long can your business survive without any critical data, applications and operations?

Anything more than 48 hours could indicate that you do not need a viable disaster recovery plan. Let’s face it, at some point your data will be at risk. It could be a machine error, a human error, a virus or even a natural disaster like an earthquake. Turning your back on proper precautions could mean losing it all.

Think of your disaster recovery plan as an insurance policy for your data and business if something out of your control happens.

 

Disasier recovery plan

This is why we’ve compiled our top 4 reasons why your backup and disaster recovery plan should be a priority.

Machines & Hardware Fail

While we have reached a stage in technology where Intelligent bots are shaking up lawyer’s jobs, it’s still not perfect and is bound to have issues here and there. Identifying and eliminating the single point of failure in your IT infrastructure could be an expensive affair, although it is really the only way to ensure that a hardware failure will not interrupt your service or cause data loss. The best option is to backup your data regularly, ideally with a leading and highly secure managed hosting provider.  This will help to eliminate any interruptions in case of IT infrastructure failures.

 

Humans Make Mistakes

This is the most seen mistake, and the hardest to prevent and correct, regularly backed up data lets you restore it to an error-free state. As much as we wish we were, people are not perfect and can easily overlook an important step in a process and accidentally delete data or enter the wrong data. Making sure you have efficient processes in place and good quality assurance programs are your best bet, but having an online backup solution can be as equally important.

 

Nature is Unpredictable

We have all read and seen what can happen when the wrath of mother nature hits, which can be unpredictable at times. Businesses that don’t have a backup and disaster recovery plan in place can find it almost impossible to resume operations after a major disaster hits. In fact, an estimated 80% of all companies that experience a business interruption of greater than five days, without recovery plans, go out of business.

 

Customers Want Access 24/7/365

Times have changed, now customer holds the key to a business, an average customer expects the information they want to access to be available at his will. This means if your organization is facing infrastructure issues and cannot pull out the data in a timely fashion, these anxious customers could jump ship to a competitor.

 

We conclude by saying that without having a proper contingency plan, companies run the risk of incurring high monetary and non-monetary losses like outages, downtime, loss of data, low employee morale, loss of reputation, and lower revenues. Thus, a robust disaster recovery strategy is important to run a successful and a secure business.

 

Contact Sysfore’s Cloud Disaster Recovery & Backup experts for your no obligation / no cost in-depth analysis to see just how simple and cost-effective it is to implement a robust cloud Backup / Disaster Recovery plan for your Enterprise. Write to us at info@sysfore.com or call us on +91-80-4110-5555 to know more.

Dynamics 365: An AI led Customer Engagement Software

A few week’s back I came across this article “CRM Isn’t Enough – Here’s what next” by Forbes, which states that “CRM’s ability to deliver on its promise has stalled because it is not architected to address the challenges of today’s complex buying environment.” This statement makes us keep an ear to the ground and raise questions about modern topics on sales strategy on which active researches has been going on at Microsoft, Amazon e.t.c.

 

CRM, for majority of the organizations, has always been about sales and management and less on seller empowerment. To truly serve the modern customer, the current CRM model should be reversed. To put customer engagement at the center of a new modern selling engine, a research completed by Microsoft suggests that sales need to adopt a new hybrid sales model.

Empowering sales reps is more about helping engage with their customers, not efficiency through technology.

 

 

Better Engagement, Better Sales Quota

Companies need to revamp their sales strategy to concentrate more on a customer-centric model. One that blends digital journeys and highly orchestrated one-to-one engagement with our sellers at scale. When sellers precisely map the customer journey to the sales process, they attain a state of engagement. Microsoft research also shows that sales teams that emphasize engagement are 2.3 times more likely to achieve quota sales.

 

Big Data and Machine Learning

Better Customer engagement is not just about making a more dynamic sales process or adapting it to each buyer’s unique journey. Other functions within an organization also need to be inculcated, for e.g. orchestrating data, technology, people and automation to gain deeper buyer insights to coordinate the process of engagement

 

By utilizing a holistic customer views, a personalized experience can be created, driven by customer need at any point in their journey. big data analytics and machine learning can be leveraged to anticipate and dynamically deliver on those customer needs. Streamline the engagement process and deliver intelligent, hassle-free solutions that harness multiple channels to naturally engage customers when and where it is convenient for them using process automation.

 

Dynamics 365 Offerings

 

Dynamics 365 is uniquely positioned to offer the infrastructure, platform, business and productivity applications. Microsoft brings together disparate transactional and relationship data across your CRM and ERP, social networks, like LinkedIn, and your productivity, collaboration and email system with Office 365 to deliver customer-centered insights. Sellers can now deliver at scale, the authentic and personal engagement that today’s buyers demand.

 

Take the free readiness assessment for Dynamics 365 on our website

 

Sysfore offers exceptional application deployment and development support to enterprise organizations. Let us help your DevOps teams deliver applications quicker and with higher quality by providing self-service development capabilities that work within existing continuous delivery processes

 

Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555