Top 4 Ways Startups Can Leverage Cloud Computing

2017 saw the addition of over 1000 new start-ups, strengthening India’s position as the 3rd largest start-up ecosystem across the world. This takes the total number of technology start-ups in India to 5,200 (Nasscom start-up report 2017).

 

With this rapid increase of enterprises in the technology sector, competition also has become greater. Every other company is striving to distinguish themselves from others by increasing productivity or cutting down cost or an unconventional combination of both.

 

One way for tech companies to get a leg on the rest of the industry is by migrating to cloud. While cloud computing is immensely useful for all the companies, they are remarkably useful for start-ups, which need all the help they can get to hit the ground running.

 

Let’s look at 4 ways in which start-ups can leverage cloud computing:

 

  1. Save Money

 

4 out of 7 companies are now moving their company to cloud and it is no secret, cloud has become a vital component of company’s tech budget. You can do more with less funding on the cloud. The cloud offers an easy way to store your company’s data without the need to pay for expensive licenses or difficult software training courses. You can take the money you would spend on software and allocate it elsewhere.

 

  1. Going Mobile

 

The amount of work put into getting a start-up off the ground requires serious effort and working a lot of hours, which means day in and day out you will be checking work emails and accessing business documents, even at nights and on the weekends too. For an easy and convenient way to access your work using a mobile device like a tablet or smartphone, the cloud will surely be a boon to your business.

 

  1. Pay As You Go model

 

Start-ups can’t afford wastage. One of the major advantages of pay-as-you-go model is that there are no wasted resources. Rather than allotting for a certain amount of resource that may or may not be used, you pay only for the service procured.

 

  1. Growth promotion

 

Starting a new business is always a challenge, but hiring people in the early stages of a new company is a bigger challenge. The phase where you need to widen your focus to add more responsibilities, and also find the funding to pay new employees. This is where start-ups can leverage cloud adoption because the cloud requires less money and manpower than traditional software solutions, you’ll free up additional resources that you can put toward hiring.

 

 

With cloud computing, you will not only save resources but will also be able to invest your valuable time in the growth of your business. Sysfore, Microsoft Gold partner, uses leading network, technology, and service expertise to deliver our service anytime, virtually anywhere, quickly and efficiently. Contact one of our experts today and we will help you find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555.

5 Killer Ways to Increase Customer Retention in BFSI | Dynamics 365

5 Killer Ways to Increase Customer Retention in BFSI | Dynamics 365

Over the last decade, technology has transformed BFSI massively. The proliferation of smartphones has placed an unlimited supply of information at our fingertips. Customer expectations are changing at the speed of light, today anyone with a web-enabled device can compare rates, read reviews and open accounts in a matter of minutes. To remain sophisticated and competitive, banks should develop a customer-centric approach that incorporates data-insights, personnel training and added product value.

 

In this article, we will focus on how CRM can be leveraged by banks and financial institutions to increase customer retention.

 

Gain a 360° View

Dynamics 365 provides a 360-degree view of customer data including accounts, service inquiries and marketing segmentation. A well-designed system will give your sales team a deeper understanding of the customer’s situation and the roadblocks he is facing, allowing him to:

  • Help the customer in the best possible way
  • Make decisions based on data
  • Understand customer’s preferred communication medium
  • View recent interactions the customer has had with the bank.

 

Provide Outstanding service

There are multiple communication channels available to customers. Each point of contact provides an opportunity to address questions, complaints, or compliments. Ensuring all customer-facing personnel have access to CRM allows them to quickly capture their customer interactions, record follow-ups and provide fast resolution.

 

Since customers have embraced social media as a platform to leave reviews or vent frustrations, marketing departments have been looking for ways to identify and respond to customer sentiments. Utilizing Dynamics 365 to quickly identify and respond to customer posts will make a tangible impact on retention.

 

In fact, a recent Twitter study reported that customers who receive a response on Twitter are 30% more likely to recommend the brand and respond a full point higher on customer satisfaction surveys.

 

Identifying the Next Best Product

Leveraging the power of a CRM database, banks can make highly-educated product recommendations to customers. For example, Dynamics 365 can help bankers understand the most relevant product to offer a customer based on their demographics, current product mix, and life circumstances. Every bank should establish a formula for identifying the next best products for their customers. Storing the next best product for each customer in CRM will give employees a great source of referrals. Additionally, providing this tailored experience will result in a deeper relationship between a bank and its customers.

 

Execute Tailored Marketing Campaigns

Through integration with an automated platform, like MailChimp, marketing departments can create highly customized email campaigns to increase customer awareness, reinforce brand integrity, and inform customers of products and promotions straight from Dynamics 365. With the ability to segment, score, and analyze customer data, banks can offer targeted communications regarding:

  • Rate changes
  • New products
  • Products targeted towards specific life events
  • Rewards redemptions

Communicating targeted information, based on a customer’s life situation and current financial needs, increases the likelihood of engagement.

 

Listen to Your Customer

When it comes to retention, listening to and acting on customer feedback goes a long way. Surveys should be conducted regularly to maintain an understanding of the customer base, and the responses should be tied back to the customer record.

Dynamics 365 can equip banking and finance enterprises with a wealth of tools to comprehend their customer needs. An organized system can easily tell a customer’s journey to front-line representatives as well as back-office staff, leading to increased retention numbers and optimal growth

 

Learn more about how your organization can implement service innovation from cutting-edge AI solutions designed for the most complex enterprise scenarios to modular apps that let you tackle discrete business transformation processes one at a time with Dynamics 365. Contact one of our experts today to get a free consultation on how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555