Implementing a Cloud CRM introduces many new ways of doing business. Moving the customer and project data to the Cloud brings multiple benefits that were not accessible with traditional, on-premises CRM solutions.
Before we move on to the advantages, let’s first understand exactly what a Cloud-based CRM means. A Cloud CRM System is any Customer Relationship Management technology where the CRM software, CRM tools, and the organization’s customer data reside in the cloud and are accessed by end-users via web-based tools or a web browser. It is a platform which offers the fastest and most competent way to put the customers at the center of everything a business does. It helps the businesses in sales, marketing, after sales support, community building, etc. In short, it manages your business’ single most important goal – satisfying your customers.
So, what are the advantages of Cloud-based CRM?
IT leaders feel that the installation process of Cloud-based CRM services is long and complex. It is, in fact, simple and the system can be up and running in no time. All it requires is an internet connection and can be used with a simple sign-in. It saves the costs incurred on hardware, servers and maintaining software. And, as the complex installations, data migrations, upgrades, etc. are done remotely, it also saves on the cost of hiring a permanent IT person on site.
One of the greatest advantages of a cloud-based CRM is round-the-clock accessibility. You can maintain a centralized database which can be accessed remotely by you or your colleagues at any time from any device. This helps in better collaboration and offers more flexibility and freedom to keep up with your customer needs on-the-go.
You can pay for Cloud-based CRM services as and when you use them. This requires minimum upfront investment and reduces risk. Moreover, there are no hidden charges when it comes to buying additional hardware or license fees. All you have to pay is a set monthly fee for using the service. This makes Cloud-CRM the most preferable and optimal solution for small and medium sized enterprises.
Customer data security is one of the major reasons why most of the enterprises are wary of adopting a cloud solution. According to Forrester Research, about 51% of the firms don’t opt for a cloud solution only because of security concerns.
Cloud CRM service providers take the responsibility to protect your customers’ confidential information and therefore, take these security concerns very seriously. In fact, the information security levels offered by Cloud servicing companies are higher than any other on-premises server. They offer advanced backup policies and also have clear data recovery plans to fight data breaches.
Businesses with smaller customer base prefer to prefer to start with the limited features that can help them in the current work which is relevant to customer needs. However, as the customer base grows, the company might need more features and advanced modules in their CRM system. In this case, companies can get a bigger, better and more innovative CRM system which can be updated instantly without the need to write a new program.
Today’s IT world demands flexibility in integration and standalone products have little chances of success. Especially in a small business environment, information exchange between already available technologies is of utmost importance. Thus, compatibility with other programs is the key to ensure a CRM system’s longevity and effectiveness.
A Cloud CRM can be easily integrated with email clients, software, and other Microsoft office products making it an appropriate choice for small businesses.
The role of cloud-based CRM should be considered as a strategic business enabler. A good cloud CRM system will lead to enhanced customer satisfaction and improve the profitability of the business. And, the right partner can not only make cloud CRM happen for your business but can also fuel your competitive edge in the process.
Do you want to find out how cloud-based CRM can impact your business? Write to our experts at email@example.com or give us a call at +91 (80) 4110 5555 and get free consultation to implement cloud based CRM for your business.