Dynamics 365: An AI led Customer Engagement Software

A few week’s back I came across this article “CRM Isn’t Enough – Here’s what next” by Forbes, which states that “CRM’s ability to deliver on its promise has stalled because it is not architected to address the challenges of today’s complex buying environment.” This statement makes us keep an ear to the ground and raise questions about modern topics on sales strategy on which active researches has been going on at Microsoft, Amazon e.t.c.


CRM, for majority of the organizations, has always been about sales and management and less on seller empowerment. To truly serve the modern customer, the current CRM model should be reversed. To put customer engagement at the center of a new modern selling engine, a research completed by Microsoft suggests that sales need to adopt a new hybrid sales model.

Empowering sales reps is more about helping engage with their customers, not efficiency through technology.



Better Engagement, Better Sales Quota

Companies need to revamp their sales strategy to concentrate more on a customer-centric model. One that blends digital journeys and highly orchestrated one-to-one engagement with our sellers at scale. When sellers precisely map the customer journey to the sales process, they attain a state of engagement. Microsoft research also shows that sales teams that emphasize engagement are 2.3 times more likely to achieve quota sales.


Big Data and Machine Learning

Better Customer engagement is not just about making a more dynamic sales process or adapting it to each buyer’s unique journey. Other functions within an organization also need to be inculcated, for e.g. orchestrating data, technology, people and automation to gain deeper buyer insights to coordinate the process of engagement


By utilizing a holistic customer views, a personalized experience can be created, driven by customer need at any point in their journey. big data analytics and machine learning can be leveraged to anticipate and dynamically deliver on those customer needs. Streamline the engagement process and deliver intelligent, hassle-free solutions that harness multiple channels to naturally engage customers when and where it is convenient for them using process automation.


Dynamics 365 Offerings


Dynamics 365 is uniquely positioned to offer the infrastructure, platform, business and productivity applications. Microsoft brings together disparate transactional and relationship data across your CRM and ERP, social networks, like LinkedIn, and your productivity, collaboration and email system with Office 365 to deliver customer-centered insights. Sellers can now deliver at scale, the authentic and personal engagement that today’s buyers demand.


Take the free readiness assessment for Dynamics 365 on our website


Sysfore offers exceptional application deployment and development support to enterprise organizations. Let us help your DevOps teams deliver applications quicker and with higher quality by providing self-service development capabilities that work within existing continuous delivery processes


Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

Four Ways to Innovate Your Business to Revolutionize Customer Experience

The balance of power and control has shifted – Today’s customers are more knowledgeable and connected than ever before. Providing customer service of the highest quality is more important than ever. According to Microsoft’s annual U.S. State of Multichannel Customer Service Report, 98% of U.S. consumers say customer service is very important or somewhat important in their choice of or loyalty to a brand, and 68% say they have stopped doing business with a brand due to a poor customer service experience

68% of U.S. consumers say they have stopped doing business with a brand due to poor customer service experience

A path of innovation in services is imperative for businesses to improve customer experience and ultimately stay ahead of the competition. This article will foreground 4 areas that will help you keep moving in the right path.


  • Consumer Preference Segmentation


Customer will have particular communication channel preferences and a range of expectations for customer service. It is vital to have a customer segmentation strategy. For e.g. for millennial consumers, the capacity to access live chat, texts, SMS and social service are key to their service satisfaction. Catering to a consumer segment that contributes $600 billion in spending last year is critical. Do not conjecture that every consumer wants the same attention – Innovate in this area by working on your segmentation to make sure you are meeting preferences.


  • Omni-channel


Phone calls, emails and texts (traditional) are the primary channels we are seeing used in the industry. The U.S. State of Multichannel Customer Service Report states that 89% of companies with an extremely strong Omni-channel customer engagement say they retain their customers, compared to only 33% for companies with weak Omni-channel engagement.

Since 2017, for the first time, we can see alternative channels like social and self-service to outpace the growth of these traditional channels.


  • The Internet Of Things


According to a study conducted by research firm, Gartner, by 2020 there will be over 26 billion connected devices around the world. Service innovation could not have dreamt a better platform. When businesses connect the devices they own with IoT, they can monitor issues, send alerts, automate service tickets, and allow for proactive service for connected devices.


  • Predictive Analytics


Work on providing a proactive experience for the customer.

You can predict the needs of your customers by identifying trends, anticipating opportunities, and gaining insight by employing predictive analytics within service centers. For example, if a customer calls into the service center with a specific complaint regarding a product, predictive analytics can recommend solutions and services to resolve the issue, enhance the product, provide upsell/cross-sell opportunities, and automatically dispatch and route a field technician based on historical interactions.

According to studies by Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.

Customers expect much more out of the service they receive, they wouldn’t hesitate to leave a business due to bad experiences.It’s critical for businesses to continue to innovate in their service areas to ensure success.

Take this free readiness assessment for Dynamics 365 on our website – http://www.sysfore.com/sysfore-dynamics365-offerings.aspx

Learn more about how your organisation can pursue service innovation with Dynamics 365. Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

How to tackle the 4 common pain points for sales with Dynamics 365

As a sales head, sales manager, VP or director, you might be wondering

“what is stopping your sales experts from getting new business?”

“Is my team reaching their full potential?”

“What is stopping them from being more productive or closing more sales?”


Like numerous business software, a CRM platform can create vital positive changes for its users. Employees need to adapt to the modern CRM systems to get the best return on investment possible.

With that in mind, let us talk about the common pain points for salespeople and how to overcome them.

A lack of understanding and planning

To make the most of CRM, an in-depth comprehension of the entire sales process – from initial contact to the final payment from a customer is necessary, even if a company is using CRM software for the first time or switching to a new system.

Dynamics 365 might not be a cure for all. But, it can turn piles of data into actionable information.

When CRM is used in sync with an effective system, it helps turn piles of data into actionable information and allows users to take better and prolific actions. Dynamics 365 should be viewed as an acolyte of success, not as a covering for inefficient recordkeeping and training, to be unquestionably useful.

Only using traditional measures

In-depth analysis of sales data would require a significant amount of time and labor when done manually. Dynamics 365 does the reporting, allowing users to concentrate more on the major element of their job.

Instead of simply recording sales results, businesses can track communication with prospects and existing clients on the departmental and individual levels.

With this wide-ranging approach to measurement and tracking through Dynamics 365, it’s easier for a company to correct faults and redundant processes.

Not emphasizing customer experience

Dynamics 365 can offer customer-facing advantages if leveraged properly.

Businesses that are too focused on internal improvements can overlook the importance of better interactions with clients and all of the associated advantages.

Through the more involved tracking of customer history, attributes and activity, it’s easier for sales teams to offer relevant information that spurs a new sale or simply keeps customers engaged.

Not placing enough value on vendor quality

The right Dynamics 365 partner will help an organization throughout and after the implementation process.  A top vendor draws on past experiences to help suggest improvements to the software and offer advice to help make implementation as easy as possible.

Poor vendor selection as one of the top reasons for the failure of a new software system

The best vendors will be able to objectively demonstrate why Microsoft Dynamics 365 for example, offers specific advantages that will benefit operations at a specific business.


MS Dynamics 365 for Sales is adaptable, versatile, extensible and scalable. It gives smart bits of knowledge to help sales representatives offer more in less time, wiping out a significant number of the diversions that can shield deal experts from concentrating on their actual needs. In short, MS Dynamics 365 can enable you to develop your business and increase your profitability by closing deals faster and more efficiently while simultaneously nurturing your relationship with each customer.

Contact one of our experts today and we will help you find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555.