Enhancing Customer Engagement with Digital Transformation in Sales

Customer engagement for a sales organization is more than an influential action initiated by communication – it’s the cycle of everything that happens between personal and digital encounters. Customer engagement demands an organization-wide allegiance to building meaningful connections, establishing relationships, and nurturing those relationships to institute trust. Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales.

 

Leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity

 

The top-performing sales organizations are leveraging digital transformation to unlatch greater revenue growth. They understand the need for technology to fully apprehend customer engagement, and they seek technologies that continually help them evolve their customer engagement capabilities.

 

Digital Transformation and Revenue Growth

To drive customer engagement, many sales organizations are embracing technology to some extent. Where they are in their digital transformation journey varies, depending on their views and behaviors regarding technology adoption.

Digital transformation in Sales

  • Skeptics: Organizations that have yet to begin a digital transformation journey are embracing technological tools that — while may seem rudimentary — are invaluable to their sales teams.

 

  • Followers: As organizations begin to evolve on their digital transformation journey, they look for technologies that will allow for deeper engagements. They start to see the benefits of moving beyond introductory tools and adopting technologies like customer relationship management (CRM) tools to increase productivity, reimagining the capabilities of their sales teams

 

  • Strivers: Organizations who reach this point in their digital transformation journey are committed to evolving their customer engagement capabilities. This is where organizations start to see a cultural shift in the way they view and approach technology, with sales leaders prioritizing digital transformation as an organization-wide initiative—garnering support from the top-down.

 

  • Drivers: Sales organizations in this stage know there is no definitive end to the digital transformation journey. Drivers constantly experiment with advanced technologies and seek every opportunity to engage customers and gain a competitive advantage. Even when technology fails them, they continue to invest and experiment.

 

Turns out that there may be a direct correlation between digital transformation and revenue growth.  You’ll see in the following graph that organizations from the May 2016 Microsoft survey identifying as technology Drivers enjoyed a 50% increase in revenue growth:

Digital transformation in sales_2

Digitally transforming your sales organization is an evergreen journey. It’s an ongoing process that needs to become part of your organization’s culture, and it requires commitment and initiation from sales leaders.

 

To see how Microsoft Dynamics 365 for Sales, part of the next generation of business applications from Microsoft, can help your organization successfully navigate transformation, take this free readiness assessment: http://www.sysfore.com/sysfore-D365-offerings.aspx

 

Learn more about how your organization can pursue service innovation with Dynamics 365. Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

D365 V/s The Rest

When Dynamics 365 was announced last year, Takeshi Numoto, Corporate Vice President, Microsoft Cloud + Enterprise, described a better world for businesses everywhere. “One where you can track leads, automate field service, drive sales and improve operations using modern, mobile, enterprise-ready intelligent business apps from the cloud that are as easy to use as the consumer apps that help us all get rides, book rooms, listen to music and take actions to improve our health.”

In just a few weeks after the launch, Microsoft Dynamics 365 took the center stage and showcased the unification of the Dynamics CRM and ERP Cloud solutions into one cloud service with new purpose-built applications and built-in insights and intelligence. With core business apps (focusing on Sales, Field Service, Customer Service, Project Service Automation, Marketing, and Operations), analytics from Cortana Intelligence and Power BI, and the productivity power of Office 365, this new approach is more than a game changer. It will be the framework that will help grow your business in FY18 and beyond.

While there are many different kinds of CRM tools available from different vendors, only Microsoft Dynamics 365 focuses on small and medium organizations as well as multinational corporations. Dynamics 365 for Business Edition can either be bought as an individual app or as a part of Dynamics 365 Business Edition, which comprises SMB focused sales, service, and marketing applications. It also comes at a lower cost and targets companies that have between 10 to 250 employees. Whereas Dynamics 365 Enterprise Edition is cloud solution designed for large businesses with more than 250 employees.

Microsoft Dynamics 365 offers deep integration to Office 365 to seamlessly connect your data and processes with collaboration and productivity, tools like SharePoint, Office, and Skype for Business can also be integrated. And with embedded intelligence tools including Power BI, Cortana Intelligence Suite, and Azure IoT, Dynamics 365 will help your organization disrupt the competition and increase the speed and efficiency of doing business.

Above all, Microsoft Dynamics 365 for Sales + LinkedIn Sales Navigator represents a major development for the sales process will make your more effective and allow you to save valuable time in order to tune up the sales pipeline:

With D365 and LinkedIn Sales Navigator Integration, you get:

 

what you get with D365

 

 

With so many options out there, selecting the right customer relationship management (CRM) solution can seem like an uphill battle. Here is a list of CRM leaders:

 

D365 comparison tble

 

 

What makes D365 different?

Improved operational efficiency

Its flexible workflow engine enables organizations to automate operations and processes in ways that people can use each day. Microsoft Dynamics 365 can relieve your employees of ordinary but vital work.

Enhanced customization

It can be tailored to function the way your company already works or wants to work

Targeted marketing campaigns

Microsoft Dynamics 365 delivers a marketing automation tool that simplifies processes like building lead and client lists, creating campaigns targeted at specific prospects, measuring results and executing follow-ups.

Simplified service scheduling

Microsoft Dynamics 365 delivers a centralized, all-in-one view of all client service requests and calendars.

D365 & O365

Dynamics 365 CRM enhances the reach of Microsoft Office Outlook by converting it into a tool to manage client information.

Seamless application and data source integration

D365 connects easily with the 3rd party application to help break down information

Scalable database architecture

Dynamics 365 offers you superior performance and flexibility with advanced features, state-of-the-art technology, and a robust architecture built to stand the test of time.

Now that you’ve had a quick glimpse into what makes Dynamics 365 different and efficient, are you ready to implement D365 for your business?

Take this free readiness assessment for Dynamics 365 on our websitehttp://www.sysfore.com/sysfore-dynamics365-offerings.aspx

Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

Microsoft Dynamics 365 For Customer Service

Today’s business must take care of their customers…or someone else will. Customer engagement has changed significantly in the past 10 years, a business today needs to engage with their customers on the channel of their choice. It is critical to provide the right help at the right time. Microsoft Dynamics 365 can enable any organization to provide a world-class customer service on a single platform. The Key features Of Microsoft Dynamics for Customer Service are Supplier Viability, Case Management, Knowledge Management, Social Customer Service, Customer Service Integration, Product Marketing, Product Management, Search and Reporting. The easy integration with Office 365 and Outlook makes it a compelling choice for organizations in need of a customer support.

Moreover, Microsoft is layering AI capabilities onto Dynamics 365, beginning with a customer-care solution. The offering attempts to solve problems with helpful and convincing conversations that AI agents can then hand off to customer service personnel if required. “Our goal is to increase satisfaction across areas where we engage the customer and within internal support teams who can work more effectively and efficiently,” wrote Steve Guggenheimer, corporate vice president of Microsoft’s AI unit, in a blog post.

Getting customers is not easy and keeping loyal, long-term customers can be even harder. Amazing service means that EVERY interaction matters. Whether you are connecting on the phone, on social media or in-person, having the right information at your fingertips is critical. Use Microsoft Dynamics 365 to give customers the answers they need starting with self-service portals and customer service reps the tools to ensure every case gets the attention and resolve it deserves.

Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555.