Enhancing Customer Engagement with Digital Transformation in Sales

Customer engagement for a sales organization is more than an influential action initiated by communication – it’s the cycle of everything that happens between personal and digital encounters. Customer engagement demands an organization-wide allegiance to building meaningful connections, establishing relationships, and nurturing those relationships to institute trust. Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales.

 

Leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity

 

The top-performing sales organizations are leveraging digital transformation to unlatch greater revenue growth. They understand the need for technology to fully apprehend customer engagement, and they seek technologies that continually help them evolve their customer engagement capabilities.

 

Digital Transformation and Revenue Growth

To drive customer engagement, many sales organizations are embracing technology to some extent. Where they are in their digital transformation journey varies, depending on their views and behaviors regarding technology adoption.

Digital transformation in Sales

  • Skeptics: Organizations that have yet to begin a digital transformation journey are embracing technological tools that — while may seem rudimentary — are invaluable to their sales teams.

 

  • Followers: As organizations begin to evolve on their digital transformation journey, they look for technologies that will allow for deeper engagements. They start to see the benefits of moving beyond introductory tools and adopting technologies like customer relationship management (CRM) tools to increase productivity, reimagining the capabilities of their sales teams

 

  • Strivers: Organizations who reach this point in their digital transformation journey are committed to evolving their customer engagement capabilities. This is where organizations start to see a cultural shift in the way they view and approach technology, with sales leaders prioritizing digital transformation as an organization-wide initiative—garnering support from the top-down.

 

  • Drivers: Sales organizations in this stage know there is no definitive end to the digital transformation journey. Drivers constantly experiment with advanced technologies and seek every opportunity to engage customers and gain a competitive advantage. Even when technology fails them, they continue to invest and experiment.

 

Turns out that there may be a direct correlation between digital transformation and revenue growth.  You’ll see in the following graph that organizations from the May 2016 Microsoft survey identifying as technology Drivers enjoyed a 50% increase in revenue growth:

Digital transformation in sales_2

Digitally transforming your sales organization is an evergreen journey. It’s an ongoing process that needs to become part of your organization’s culture, and it requires commitment and initiation from sales leaders.

 

To see how Microsoft Dynamics 365 for Sales, part of the next generation of business applications from Microsoft, can help your organization successfully navigate transformation, take this free readiness assessment: https://www.sysfore.com/sysfore-D365-offerings.aspx

 

Learn more about how your organization can pursue service innovation with Dynamics 365. Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

D365 V/s The Rest

When Dynamics 365 was announced last year, Takeshi Numoto, Corporate Vice President, Microsoft Cloud + Enterprise, described a better world for businesses everywhere. “One where you can track leads, automate field service, drive sales and improve operations using modern, mobile, enterprise-ready intelligent business apps from the cloud that are as easy to use as the consumer apps that help us all get rides, book rooms, listen to music and take actions to improve our health.”

In just a few weeks after the launch, Microsoft Dynamics 365 took the center stage and showcased the unification of the Dynamics CRM and ERP Cloud solutions into one cloud service with new purpose-built applications and built-in insights and intelligence. With core business apps (focusing on Sales, Field Service, Customer Service, Project Service Automation, Marketing, and Operations), analytics from Cortana Intelligence and Power BI, and the productivity power of Office 365, this new approach is more than a game changer. It will be the framework that will help grow your business in FY18 and beyond.

While there are many different kinds of CRM tools available from different vendors, only Microsoft Dynamics 365 focuses on small and medium organizations as well as multinational corporations. Dynamics 365 for Business Edition can either be bought as an individual app or as a part of Dynamics 365 Business Edition, which comprises SMB focused sales, service, and marketing applications. It also comes at a lower cost and targets companies that have between 10 to 250 employees. Whereas Dynamics 365 Enterprise Edition is cloud solution designed for large businesses with more than 250 employees.

Microsoft Dynamics 365 offers deep integration to Office 365 to seamlessly connect your data and processes with collaboration and productivity, tools like SharePoint, Office, and Skype for Business can also be integrated. And with embedded intelligence tools including Power BI, Cortana Intelligence Suite, and Azure IoT, Dynamics 365 will help your organization disrupt the competition and increase the speed and efficiency of doing business.

Above all, Microsoft Dynamics 365 for Sales + LinkedIn Sales Navigator represents a major development for the sales process will make your more effective and allow you to save valuable time in order to tune up the sales pipeline:

With D365 and LinkedIn Sales Navigator Integration, you get:

 

what you get with D365

 

 

With so many options out there, selecting the right customer relationship management (CRM) solution can seem like an uphill battle. Here is a list of CRM leaders:

 

D365 comparison tble

 

 

What makes D365 different?

Improved operational efficiency

Its flexible workflow engine enables organizations to automate operations and processes in ways that people can use each day. Microsoft Dynamics 365 can relieve your employees of ordinary but vital work.

Enhanced customization

It can be tailored to function the way your company already works or wants to work

Targeted marketing campaigns

Microsoft Dynamics 365 delivers a marketing automation tool that simplifies processes like building lead and client lists, creating campaigns targeted at specific prospects, measuring results and executing follow-ups.

Simplified service scheduling

Microsoft Dynamics 365 delivers a centralized, all-in-one view of all client service requests and calendars.

D365 & O365

Dynamics 365 CRM enhances the reach of Microsoft Office Outlook by converting it into a tool to manage client information.

Seamless application and data source integration

D365 connects easily with the 3rd party application to help break down information

Scalable database architecture

Dynamics 365 offers you superior performance and flexibility with advanced features, state-of-the-art technology, and a robust architecture built to stand the test of time.

Now that you’ve had a quick glimpse into what makes Dynamics 365 different and efficient, are you ready to implement D365 for your business?

Take this free readiness assessment for Dynamics 365 on our websitehttps://www.sysfore.com/sysfore-dynamics365-offerings.aspx

Contact one of our experts today and to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

5 Attributes of Microsoft Dynamics 365 for Sales Empowerment

Buyers see brand connections as individual issues that incorporate their own values, feelings, and identities. They look for engaging experiences that show how well an organization comprehends them and what the organization thinks of them. This gives a feeling of trust that prompts repeated purchases and lifetime clients. Customers are more likely to be inconsistent in term of buying when a relationship is not displayed. Hence, it’s important for your sales team to build relationships with your customers.

Microsoft Dynamics 365 consolidates industry driving ERP and CRM frameworks into a single cloud service. In our previous blog posts, we have talked about the 10 reasons to migrate to MS Dynamics 365. In this article, we look at 5 ways in which MS Dynamics 365 for sales can help your sales team turn leads into relationships.

  1. Predictive intelligence by giving an automated lead scoring and prioritization that demonstrates a lead’s probability to contact and likelihood to convert, the Sales team can identify which leads to go after.
  2. Signals from Exchange and Dynamics 365 uncover relationship well-being, risk, and next best activity, allowing sales teams to concentrate on the most critical prospects and customers. Real-time interactive dashboards ensure that actionable insights are effortlessly available so sales teams can make quick data driven decisions.
  3. Business intelligence is easy to comprehend and helps to follow up on customer insights. Customer relationship based insights to help you prioritize better and increase personal engagement.
  4. Social Insights dissect social posts to recognize and follow up on purchasing signals from potential leads. Access a snapshot of social activities through implanted buzz volume, patterns, and sentiment analysis.
  5. Embedded OneNote encourages note taking and sharing straightforwardly from inside the business application. Easily capture pictures and transcribed notes for sharing with the sales team. Effectively share discussions, occasions, notes, and archives with associates, regardless of the possibility that they aren’t clients of Dynamics 365 for sales.

MS Dynamics 365 for Sales is adaptable, versatile, extensible and scalable. It gives smart bits of knowledge to help sales representatives offer more in less time, wiping out a significant number of the diversions that can shield deal experts from concentrating on their actual needs. In short, MS Dynamics 365 can enable you to develop your business and increase your profitability by closing deals faster and more efficiently while simultaneously nurturing your relationship with each customer.

Contact one of our experts today and we will help you find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555.