Dynamics 365 VS Salesforce: What suits your business

A CRM solution allows enterprises to communicate in a better way with their customers and apprehend their predilection to serve more systematically and efficiently. Choosing the right CRM is unarguably a herculean task, with numerous companies entering the CRM software market at various price points.

Not all systems are the same, neither are they created equal. Today’s marketplace is filled with CRM system that allows enterprises to connect with their employees and customers in a more dynamic way.  Among many mega-vendors that account for a large market-share, this article compares two of the major players in the CRM market: Microsoft Dynamics 365 vs Salesforce.

Microsoft Dynamics 365 Vs. Salesforce

While both the platforms have a significant user base and with each new update, they try to differentiate themselves in the CRM market, in this article, we list five well-defined differences that showcase how Microsoft Dynamics CRM and Salesforce measure up against each other:

  1. User Experience

The perfect combination of simple user interface and application utility is what Salesforce is famous for. A very well designed UI that is intuitive and customizable. Whereas Dynamics 365 UI delivers a modern user experience. It is quite adaptive to user preferences and expectations when it comes to modifying the stylesheets, tabs, themes, and typography.

  1. Service

Dynamics CRM over a period of time has acquired Parature, Adxstudio, and FieldOne, combining them into a single solution to offer assisted service, field service, self-service, and support for professional Dynamics CRM services. While Microsoft Dynamics has made customer service a point of differentiation, Salesforce offers excellent case management, knowledge management, and social service capabilities.

  1. Marketing

Salesforce allows the users to create and manage marketing campaigns and relationships with customers anytime, anywhere. It also delivers customer-specific services for email marketing and marketing automation. Microsoft Dynamics Marketing (MDM) on the other hand, gives users exceptional insights into customer data, enables automated multi-channel campaigns to drive tangible results, delivers more comprehensive customer engagement processes and offers unique value through Marketing Resource Management (MRM).

  1. Customer Support

Customer support is a little restricted on Salesforce, neither do they have a lot of options to choose from. They offer reasonable phone support based on different plans. Also, the number of Salesforce partners catering to small and mid-sized business is low.  But Microsoft Dynamics is a larger and more mature consultant network with several certified partners across the globe providing comprehensive solutions at competitive rates.

You can a take a free Dynamics 365 readiness assessment here.

  1. Business Intelligence

Salesforce Analytics Cloud leverages cloud and mobile technology to deliver more powerful and secure data, faster. Salesforce lacks data integration tools, though there are various 3rd party tools available. It further lacks extensibility and requires you to learn a proprietary language that can incur additional costs to rack up the monthly subscription.

However, Dynamics 365 integrates with Microsoft Power BI that facilitates agile data analysis through self-service business intelligence analytics managed in the cloud for collaboration and sharing.


Salesforce can be considered by enterprises who just want to keep their customer data in the cloud and allow the IT staff to focus on other projects. Whereas if you want to work with a familiar coding language and deploy the system on-premise, Dynamics 365 is the ideal choice. Over that Dynamics 365 offers better pricing and is widely used by innovative enterprises.

Contact Sysfore, Microsoft Dynamics 365 partner, today to learn how you can implement Dynamics 365 in your organization and find the perfect solution for your business. Write to us at info@sysfore.com or give us a call at +91 (80) 4110 5555

Sysfore Announces Education Webinar For Retail: Choose The Right ERP For Your Midsize Retail Operations

Reputed retail technology expert Pinky Gandhi will join Ajith George, Founder & Director at Sysfore on April 4th, 2013 to present a webinar for midsize retailers to choose the right ERP platform to better manage business operations. 

Midsize retailers face challenges when making decisions on technology choices for their business. Choosing the right fit ERP is one of the most critical among them. Existing systems that were bought earlier and seemed suitable in less challenging times are increasingly looking limited and inflexible. Questions facing midsize retailers include ones around features and functions, technology platforms, system integrations, lifecycle cost of ownership and whether the system will scale effortlessly to handle the increasing loads of a growing business. Smart Midsize Retailers know answers to some of these questions, but are often unable to comfortably identify and mitigate the risk of choosing and using a Retail ERP solution.

The Sysfore Retail Education Webinar Series is designed to provide Midsize Retailers with guidance and tips to choose, manage, and extract maximum value out of their retail technology decisions. Pinky Gandhi, a reputed retail technology expert, will be leading this webinar. She has more than 12 years experience in leading Retail Consulting and Technology firms, having implemented best practices for retail, both on an international and local level. Ajith M George, Co-Founder and Director of Projects at Sysfore Technologies, will be accompanying Pinky Gandhi. Read more

India Retail Forum 2012 (IRF 2012)

Pinky Gandhi, Head-Retail Practice, Sysfore at IRF 2012

Ajith Mathew George, Founder & Director of Projects, along with his team will be representing Sysfore Technologies at the India Retail Forum 2012 at Renaissance Hotel, Mumbai. 

India Retail Forum (IRF), one of India’s leading retail events, is to be held on 10th and 11th October 2012 at Renaissance Hotel, Mumbai. IRF, the knowledge platform for the retail industry, will see industry leaders, policy-makers, infrastructure developers, business facilitators and academia, making it the flagship industry event in India.

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