cloud technology

Top 5 Benefits of Implementing Digital Asset Management

Bobby Varghese

Digital Asset Management (DAM) has been helping industries, like manufacturing, education, healthcare, beauty, etc. in optimizing their processes for product management, marketing, creative workflows and many other digital routines with extensive digital asset organization.

It also enables creative workflow automation, archival and backups, usage tracking, e-commerce and more.

 

But before we discuss how implementing Digital Asset Management benefits an enterprise, let us first understand what the terms Digital Asset and Digital Asset Management mean:

A Digital Asset is any text or media that is formatted into a binary source and includes the right to use it. These are categorized into textual content (which includes documents, presentations, etc.) and media assets (which includes images, videos, etc.).

Digital asset management (DAM) includes storing, organizing, finding, retrieving and sharing of digital assets from a centralized digital library which provides controlled access to peers, employees, clients, contractors and other key stakeholders of the organization.

 

Here are the top 5 benefits of implementing Digital Asset Management:

Improves Productivity: Digital Asset Management solutions can be integrated seamlessly with the tools already deployed within the organization which helps the companies to store and retrieve different types of media. This resolves content retrieval issues and improves enterprise productivity.

Increases Efficiency: Digital asset management software can provide companies with an effective search function that reduces the time spent in searching for a particular information. It also allows employees to use, reuse, and edit digital assets within the application which improves the operational efficiency.

Secure and Controlled Access: The Digital Asset Management software acts as a secured, single point access to all digital assets of an enterprise. The data is stored securely in the central repository of the companies and the companies can efficiently control employee permissions and access levels regarding the digital assets.

Version Control: With regular updates, it becomes difficult to track the latest versions of a digital asset. A Digital Asset Management solution automatically presents only the latest version of a digital asset to its users thereby strengthening version control.

Digital Asset Analytics: With the help of Digital Asset Management, an enterprise can get insights into the performance of each digital asset. They allow the users to see who is using an asset, where are they being published, and who is uploading assets into the DAM. The users can also find out more about what assets are being deleted, downloaded, viewed, shared and re-purposed.

 

Simply put, Digital Asset Management (DAM) allows you to organise your company’s digital assets in a way that makes them quick-to-find and easy to access. By implementing a proper DAM strategy, organizations will be able to increase their ROI and further improve their bottom line by focusing on important strategic business operations.

Debunking the common misconceptions about IoT

Bobby Varghese

The number of devices connected to the internet are increasing every day and are bringing fascinating changes in the entire industry. These changes generate a lot of curiosity among the leaders and come with various misconceptions. With one negative incident involving the IoT, businesses jump to conclusions which prevent them from deriving the benefits of IoT as a whole.

In this article we have debunked some of the common misconceptions about Internet of Things:

IoT is a new Technology: Many business leaders believe that IoT is a new technology and doesn’t guarantee success. While the term “Internet of Things” is relatively new, the underlying technology and business model has been generating tremendous value for more than a decade for businesses worldwide. A study by Boston Consulting Group revealed that small businesses that use IoT increase their revenue 15% faster than those who don’t.

It is just another Machine to Machine (M2M): With data moving between multiple connected devices, IoT seems to have similar functionalities as of M2M. However, in reality, IoT covers a lot more than that and can be called an extension of M2M. More than one host on the Internet could act as a central control system in IoT which allows remote monitoring and control of various other devices like smartphones which would have an application communicating with the common host.

Only big companies with high budgets can leverage IoT: According to a survey, nearly half of all small businesses believe IoT is expensive. They believe that only large corporations with higher budgets can implement and maintain a connected infrastructure. Whereas, in reality, smaller companies are more flexible and can better leverage the IoT-driven opportunities.

IoT is only for operational use: IoT is not only for use in background operations and has more to do with savings and improving efficiency of the organization. It allows accurate collection and reliable view of data with the help of multiple sensors on connected devices. With cheaper sensors and ways of accessing the information from these sensors, a company can increase its efficiency, improve products and discover new business models.

CONCLUSION: Do not let these misconceptions distract you from reality. The IoT is a feasible development that will take over the entire world. Those who prepare for it today will be the first ones to bring a new revolution tomorrow.

How Cloud Technology Improves Business Operations

Bobby Varghese

Cloud technology has proven to be helpful to businesses in many ways. It allows different people at different levels to access the same information pool at all times which can be further organized according to the business’ requirements. Being economical, convenient, flexible, and scalable, Cloud technology has taken the quality and efficiency of business operations to another level.

Here are a few ways in which the Cloud technology improves the efficiency of business operations:

 

Backup and Restore of Vital Information: 

One of the greatest resources any company has is the information about its customers and sales which helps drive the overall strategy of an organization. Storing this information in the Cloud protects it from unfavourable events like natural disasters, human error and other malicious attacks and helps the organizations to restore their information quickly and in a highly automated manner thereby reducing the downtime and improving the efficiency.

 

Reduction in Costs:

The goal of every business is to cut down the operational costs and to improve the efficiency whenever possible. The greatest benefit of moving to Cloud is that the services are available at a flat-rate monthly fee for users according to their bandwidth requirements without any upfront costs. Also, moving from in-house servers to Cloud servers eliminate the dependability on the IT support staff further reducing the costs and improving the efficiency.

 

Improvement in Business Flexibility:

Cloud computing allows the businesses to adapt to market conditions with a certain flexibility that is not available when they use on-site, physical solutions. This virtual solution enables quick responses to internal demands. The cloud services can be increased or decreased according to the demand. Thus, eliminating the problem of IT systems overload or over-provisioning.

 

Remote Access:

Perhaps one of the biggest advantages of Cloud technology is that it offers the employees to access their data, programs or anything stored on the Cloud through their web-enabled devices anytime, anywhere. This greatly benefits the employees and in turn increases the organizations’ efficiency.

 

Overall, there are many business benefits of Cloud Technology. It is important for every business owner to always look out for the most effective, yet economical solutions possible to gain maximum efficiency.