Digital Asset Management (DAM) has been helping industries, like manufacturing, education, healthcare, beauty, etc. in optimizing their processes for product management, marketing, creative workflows and many other digital routines with extensive digital asset organization.
It also enables creative workflow automation, archival and backups, usage tracking, e-commerce and more.
But before we discuss how implementing Digital Asset Management benefits an enterprise, let us first understand what the terms Digital Asset and Digital Asset Management mean:
A Digital Asset is any text or media that is formatted into a binary source and includes the right to use it. These are categorized into textual content (which includes documents, presentations, etc.) and media assets (which includes images, videos, etc.).
Digital asset management (DAM) includes storing, organizing, finding, retrieving and sharing of digital assets from a centralized digital library which provides controlled access to peers, employees, clients, contractors and other key stakeholders of the organization.
Here are the top 5 benefits of implementing Digital Asset Management:
Improves Productivity: Digital Asset Management solutions can be integrated seamlessly with the tools already deployed within the organization which helps the companies to store and retrieve different types of media. This resolves content retrieval issues and improves enterprise productivity.
Increases Efficiency: Digital asset management software can provide companies with an effective search function that reduces the time spent in searching for a particular information. It also allows employees to use, reuse, and edit digital assets within the application which improves the operational efficiency.
Secure and Controlled Access: The Digital Asset Management software acts as a secured, single point access to all digital assets of an enterprise. The data is stored securely in the central repository of the companies and the companies can efficiently control employee permissions and access levels regarding the digital assets.
Version Control: With regular updates, it becomes difficult to track the latest versions of a digital asset. A Digital Asset Management solution automatically presents only the latest version of a digital asset to its users thereby strengthening version control.
Digital Asset Analytics: With the help of Digital Asset Management, an enterprise can get insights into the performance of each digital asset. They allow the users to see who is using an asset, where are they being published, and who is uploading assets into the DAM. The users can also find out more about what assets are being deleted, downloaded, viewed, shared and re-purposed.
Simply put, Digital Asset Management (DAM) allows you to organise your company’s digital assets in a way that makes them quick-to-find and easy to access. By implementing a proper DAM strategy, organizations will be able to increase their ROI and further improve their bottom line by focusing on important strategic business operations.