Cloud-based streaming and production services can be a boon to any large broadcaster. Media enterprises recognize the key benefits of the cloud as an opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with a project. With the cloud, they no longer need to plan for and procure servers and other IT infrastructure, weeks or months in advance. Producers of broadcast TV programming or live events streamers can spin up hundreds or thousands of servers in minutes, and scale them down after use.
Microsoft announced the general availability of Azure Active Directory Basic, new SQL Database service tiers and Media Services Encoding and Indexer. The public previews of new Media Services offerings have also been announced.