According to Goldman Sachs new survey about the current trend in the technology industry, Microsoft is now the most common cloud services provider and gradually gaining market share against major players such as the Amazon.
Goldman Sachs ‘ latest biannual IT Spending Survey of Chief Information Officers at large companies, first reported by CNBC, found that, while Amazon still leads cloud services in terms of overall sales and investment, Microsoft is the most popular provider and is gradually gaining market share.
More respondents reported using Azure software than Amazon Web Services (AWS) so far and the lead since the Goldman survey in December 2017 has increased. The study also reveals that more executives expect their businesses to use Azure in three years–including AWS.
Although Google and its cloud project remained a formidable third-place rival in the cloud wars, Goldman’s analysis showed that there had been a slight decrease in the momentum, as fewer people said they would use or will do so within three years.
For cloud computing proving to be a new growing phenomenon in the world of technology, this will lead to even more rivalry from big players, for example with the Pentagon JEDI (Joint Enterprise Defence Infrastructure) $10 billion contract earlier this year, where Microsoft won the Amazon offer. Wedbush analysts Daniel and Strecker Backe predicted that Microsoft and its CEO, Satya Nadella “would win the next step of the Cloud War” against Bezos and Amazon in 2020, with Azure’s success and increasing traction in the room of cloud services.
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