As Microsoft continues to position itself as THE leader in the business apps ecosystem, one of the devlopments that stands out as a source of great excitement for all Dynamics users is the new integration with LinkedIn Sales Navigator
The acquisition has brought new and exciting opportunities for the Sales users within Dynamics 365 via Sales Navigator. Finding the right firms that you want to do business with and effectively managing those opportunities within Dynamics 365 is more powerful than ever.
To improve performance and productivity, social selling is integrated with the sales pipeline. With data from LinkedIn Sales navigator embedded right into your dynamics 365 (CRM), users can carry out sales process and customer prospecting without interrupting their workflow.
Key Features Of Sales Navigator
- LinkedIn Interactions
All the premium linkedIn features like inmails, messages and sending a connect request are all available within Dynamics 365. Latest leads and account updates including profile updates, job changes, shares, and news are also available within Dynamics 365.
- Lead Recommendations
Sales-specific search tool is available within the application which allows a salesperson to discover new leads new leads directly from within CRM by utilising the extended LinkedIn network.
TeamLink is a feature in Dynamics 365 which lets the user to view if anyone from their company or connections is connected to the prospect.This is referred to as Out-of-Network Unlocks and is included in one of the premium memberships for Sales Navigator.
- Work Anywhere
With Microsoft’s strategy of Mobile first and cloud first, Microsoft Dynamics 365 application is accessible via mobile apps.
- Sales Insights
For effective selling, Dynamics 365 offers insights from buyer personas and user activities on LinkedIn. Sales Navigator also helps the sales team to stay updated and informed about the prospect by providing insights and information in real time.
Also read: D365 v/s the rest
LinkedIn sales navigator and Dynamics 365 is the ideal mix for B2B sales. The Dynamics 365 sales workflow begins with prospecting at the lead level and then qualifying it as a pursuable opportunity. The Sales Navigator comes in handy during the opportunity pursuit by leveraging your own or your team’s connections with the influencers at the target account.
That doesn’t mean that Sales navigator is not applicable for B2C, PayPal is the prime example of a B2C company using this winning combination for success.
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